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☆ 'Intellectual influencers' will soon be taking over your social-media feeds
▼ + stars: | 2024-05-08 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +7 min

Audiences are favoring authentic and knowledgeable content creators over follower count. It's the "intellectual influencers," or "thought leaders," who are likely to thrive. AdvertisementNya Étienne, who is a journalist and TikTok content creator, refers to this concept as the rise of "the intellectual influencer." People want 'edutainment'This new breed of influencer could outlast all the rest and may soon be dominating social media feeds. AdvertisementBack when posting on social media was novel, the audience of an aspiring content creator would grow exponentially simply because they were entertaining to watch.

Persons: —, Nya, Katya Varbanova, Varbanova, who's, Dubuisson, Keith Lee, Kaye Putnam, Putnam, they're Organizations: Service, YouTube, Matter Communications Locations: Bazaarvoice, Boston

☆ I'm Gen Z and spent 7 hours a week on TikTok. I deleted the app and now have more time to do actually fun things.
▼ + stars: | 2024-04-27 | by ( Hannah Getahun | ) www.businessinsider.com time to read: +6 min

I created my TikTok account at the pandemic's start while stuck at home with nothing to do. This story is available exclusively to Business Insider subscribers. What was true for me, at least, was that TikTok took hours away from my day. A better work-life balanceOther Gen Z TikTok addicts who spoke to the Journal shared similar concerns. TikTok did not respond to a request for comment from Business Insider.

Persons: —, TikTok, it's, It's, Alistair Barr, there's, Zuckerberg, Z, Keilah Bruce, Gautam Mengi, Will, I've Organizations: Service, Business, Street Journal, Elon, Twitter, Wall Street

It wasn't just because TikTok users love to gossip — the platform suggested names of popular models as related searches at the bottom of Paré's video. When Business Insider viewed the video, TikTok suggested searching for "devon windsor suitcase" and "Taylor Hill" in different search bars. As TikTok looks to boost search activity , the company is automatically generating suggested queries in the search bars on videos. AdvertisementSince user comments help feed recommended searches, trolls flooding a creator's comments section with rude phrases or false claims can impact what the app recommends their followers view next. AdvertisementLike Bervell, several other TikTokers expressed frustration at their lack of control over the recommended searches, which can end up being "gossipy," he said, or completely unrelated to their content.

Persons: —, TikTok influencer Taylor Paré, Devin Windsor, TikTok, Taylor, Paré, Julia McNamee, she's, Katarina Terentieva, influencers, Joel Bervell, Bervell, we're, Jahleane, It's, it's, Brett Dashevsky, Dashevsky Organizations: Service, Business, Industry, Group, Adobe Express, Google, BI, Economy, YouTube Locations: New York

☆ Top streamer Amouranth warns women not to start an OnlyFans: 'It's not good for you'
▼ + stars: | 2024-01-16 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +3 min

Read previewAmouranth, one of the top streamers in the world, said she did not recommend women start doing OnlyFans in a recent stream. This story is available exclusively to Business Insider subscribers. One former OnlyFans creator told Business Insider in an interview that she was left traumatized after starting her page at age 18. Optimus said it was "tempting" to start an OnlyFans page. "I would never recommend girls to start an OnlyFans.

Persons: —, OnlyFans, Kaitlyn Siragusa, Optimus, Siragusa, they're, it's, She's, Twitch Organizations: Service, Business

☆ From perfume to pickles, 'silent reviews' of products are the new viral trend. But here's why the originator wants to step away.
▼ + stars: | 2024-01-08 | by ( Geoff Weiss | ) www.businessinsider.com time to read: +4 min

Part ASMR, part digital rest stop, "silent reviews" call for creators to not speak (for the most part) but instead to "silently" review products with exaggerated facial expressions and dramatic gestures. @stephreadsalot If you decide to unfollow or only watch and support my one silent review per month, thats totally okay. Silent reviews had "really blown up" and "expanded way past me," she said, which, on the one hand, was "so cool." Stephanie told BI she still loves making silent reviews but wants to explore new formats. AdvertisementThis isn't the first time a "silent" trend has enthralled TikTok.

Persons: —, TikToker @stephreadsalot, Stephanie, Bean, Ryan Reynolds, Jodi Picoult, TikTok, she'd Organizations: Service, Business

☆ Anna Indiana is the world's first all-AI singer-songwriter. She's deeply mediocre.
▼ + stars: | 2023-11-28 | by ( Kieran Press-Reynolds | ) www.businessinsider.com time to read: +5 min

The new completely AI-generated musician Anna Indiana was met with fierce backlash online. She's Anna Indiana, the first musician whose entire existence — from the image and singing to the music's chord progression, key, tempo, and lyrics — is claimed to have been generated by artificial intelligence, without human involvement. I’m Anna Indiana and I’m an AI singer-songwriter. Everything from the key, tempo, chord progression, melody notes, rhythm, lyrics, and my image and singing, is auto-generated using AI. Indiana's music is middling, but it's not egregiously unlistenable.

Persons: Anna Indiana, —, Indiana, Here’s, ines, ong, lew, egan, ike, ould, witter Organizations: Service Locations: uman

☆ Level up your ad creative with the help of award-winning brands on TikTok
▼ + stars: | 2023-11-10 | by ( Sponsor Post | Created Tiktok For Business With Insider Studios | ) www.businessinsider.com time to read: +9 min

The TikTok Ad Awards are back in full force for 2023, with brands and agencies across Europe being recognised for amazingly creative, high-performing campaigns. Lidl harnessed this power to launch its brand on TikTok, drive new followers and foster brand love in the process. The content positioned Ford as a brand that understands the TikTok platform, interacts with the community, and responds quickly as well as entertainingly to viral moments. For more tips, explore their Creative Center or check out their Creative Codebook. If you'd like to learn more about TikTok and the TikTok Ad Awards, sign up for their newsletter.

Persons: TikTok, Lidl, Leo Burnett, Fiat, Gabriele Vagnato, MASPEX, @Foxx.gotuje, Ford, @officieldace, Read Organizations: Creative, Fiat Stellantis, Fiat, Cloetta Suomi, Bängeri, SPACE CAT, Creative Spain Samsung, BE, Samsung, Deutschland, Ford, BNP, Creative Center, Center, Business, Insider Studios Locations: Europe, Germany, France, Italy, Spain, Poland, Creative Spain

☆ ‘Another Body’ Review: A Cowardly New World
▼ + stars: | 2023-10-19 | by ( Lisa Kennedy | ) www.nytimes.com time to read: +1 min

The film, directed by Sophie Compton and Reuben Hamlyn, follows Taylor as she attempts to track down the person responsible. Along the way, she discovers two others whose faces have also been used for deepfake porn: Julia, a woman she recognizes from college, and Gibi, an ASMR actor and streamer. The twist is that Taylor’s and Julia’s names are pseudonyms and that they are portrayed by “face veil” actors (that technology came to the fore in the documentary “Welcome to Chechnya”). “Another Body” is most persuasive when experts weigh in on the reality-upending aspects of deepfake technology and image-based sex abuse. That the documentary does this by utilizing some of that technology to protect Taylor and Julia’s identities raises its own ethical questions — ones that, even with the filmmakers’ compassion and transparency, “Another Body” doesn’t quite resolve.

Persons: Sophie Compton, Reuben Hamlyn, Taylor, Julia Locations: Chechnya

☆ How a 14-Minute Video on Posture Changed My Life
▼ + stars: | 2023-07-04 | by ( Eliza Brooke | ) www.nytimes.com time to read: +3 min

I crave this feeling, which I associate with sitting in a darkened eye doctor’s office, listening to the soft click of the phoropter. There is another avenue for finding environments that have a swaddling effect on the mind, and that is the sprawling and wildly popular world of ASMR videos on YouTube. Many ASMR videos involve role play, with a YouTuber taking on a specific identity to simulate a one-on-one prom-dress fitting or lice check. While ASMR videos can prompt that nice prickly feeling, they have the broader aim of soothing viewers, many of whom often watch them as a stress-management tool or sleep aid. I started watching ASMR videos during Covid lockdown.

Persons: ASMR, I’ve, Foley, Edward Scissorhands ” Organizations: Sensory, YouTube

☆ Meet these unintentional ASMR celebrities
▼ + stars: | 2023-06-24 | by ( Jack Hillcox | ) edition.cnn.com time to read: +13 min

ASMR videos come in all shapes and sizes. Although the content of ASMR videos varies tremendously, what remains consistent is the physical impact they have on viewers who are susceptible to them. Despite the work these creators put into their videos, accidental ASMR is one of the most popular sub-genres for viewers. The dominance of this setup amongst ASMR fans may all be down to the legacy of one man who is a legend among fans of accidental ASMR, but was, for a very long time, completely unaware of ASMR’s existence. Scroll through the comments section of most ASMR videos, and it won’t be long until you find people referencing a line spoken by Kelly.

Persons: James Gill, Bear Grylls, Gill, nonchalantly, “, ASMR, Giulia Poerio, Bob Ross, Acey Harper, Ross, Billie Eilish, Zoë Kravitz, Dr, ” Gill, James Kelly, Pat LaFontaine, LaFontaine, Kelly, ” Kelly, – Kelly, Dr Kelly, he’s, Ieuan Rees, Rees, ”, I’ve, I’d, influencers clamoring Organizations: CNN, Warwick University Medical School, YouTube, Sensory, University of Essex, Marcus Institute, Brain Health, University of Colorado, Artisan Media Locations: TikTok, ASMR, Brainline

☆ How to promote OnlyFans, according to creators
▼ + stars: | 2023-06-06 | by ( Nhari Djan | ) www.businessinsider.com time to read: +7 min

Unlike other platforms, OnlyFans does not have a discovery page, which can make it hard for creators to get noticed. Read more about how the creator and stay-at-home mom uses Reddit to promote and how much she made in her first 9 months on OnlyFansHere are seven ways OnlyFans creators promote themselves:1. Read more about how 3 OnlyFans creators have used TikTok to promote themselves and attract subscribers3. Cross-promoting with other creatorsLavish, one of the OnlyFans creators who uses TikTok to promote, often features other OnlyFans stars in her TikToks. Read about how Steph Mi launched an airplane banner to promote her OnlyFans page at a baseball game and how much she earns per monthHere is our full coverage on how OnlyFans creators promote their OnlyFans

Persons: —, Anne, SimilarWeb, Charlotte, they've, Reddit, Farrah, MelRose Michaels, Read, Michaels, Chloe Sasha, Steph Mi Organizations: Twitter, Twitter Twitter, Kentucky Derby Locations: Canada, subreddits

☆ How much an OnlyFans creator with 34,000 subscribers earns per month and how she uses safe-for-work content to grow her income and audience
▼ + stars: | 2023-05-09 | by ( Nhari Djan | ) www.businessinsider.com time to read: +7 min

OnlyFans creators often make non-adult content to promote on mainstream social-media platforms. She shares how much she earns on OnlyFans and her top tips for making safe-for-work content. Adult-content creators who were working before the rise of OnlyFans will tell you promoting safe-for-work content on social media has long been key to building a following. Adult and mainstream content trends mirror each otherLike ASMR, many trends that impact mainstream creators also affect those who create adult content. Michaels is seeing a resurgence of livestreaming among adult creators, now, as platforms like TikTok and YouTube test live shopping with more mainstream creators.

☆ How much an OnlyFans creator with an audience of 34,000 earns per month and how she uses safe-for-work content to grow her income and reach
▼ + stars: | 2023-05-09 | by ( Nhari Djan | ) www.businessinsider.com time to read: +7 min

OnlyFans creators often make non-adult content to promote on mainstream social-media platforms. Her OnlyFans audience is around 34,000 fans and followers across pages, including one free and one VIP. Michaels shared her top advice with Insider on how OnlyFans creators can use safe-for-work content to expand their reach without overextending themselves:1. Adult and mainstream content trends mirror each otherLike ASMR, many trends that impact mainstream creators also affect those who create adult content. Michaels is seeing a resurgence of livestreaming among adult creators, now, as platforms like TikTok and YouTube test live shopping with more mainstream creators.

☆ Peace, love, and Hitler: How Lex Fridman's podcast became a safe space for the anti-woke tech elite
▼ + stars: | 2023-04-03 | by ( Julia Black | ) www.businessinsider.com time to read: +26 min

Seemingly overnight, episodes of Fridman's podcast began racking up millions of views. YouTube/Lex FridmanIn his podcast, Fridman asks world-renowned scientists, historians, artists, and engineers a series of wide-eyed questions ("Who is God? But recently, "The Lex Fridman Podcast" has become a haven for a growing — and powerful — sector looking to dismantle years of "wokeness" and cancel culture. Twitter"The Lex Fridman Podcast" offered a rare opportunity to listen to four-hour conversations with luminaries of tech and science. Bhaskar Sunkara, the founder and publisher of the socialist magazine Jacobin who appeared on Fridman's podcast in December, praised Fridman's interviewing style.

☆ I run a multimillion-dollar slime business at 19. Here's how I got started in middle school with only $200.
▼ + stars: | 2023-03-23 | by ( Lola Christina Alao | ) www.businessinsider.com time to read: +7 min

Jungmin Kang started making slime out of Elmer's glue and borax as a hobby when she was 13. I started making slime in 2017 when I was a 13-year-old middle schooler after watching a video on Instagram. I realized that you could easily make it with glue and slime activator, which is borax diluted in water. When Jungmin started high school, it became difficult to balance the business with her education. Being a business owner has taught me about persistenceWhen I started, some of my classmates called slime childish and ridiculous.

☆ A UGC creator made an extra $25,000 in 10 months explains what it takes to start making an income: 'This is a business, not a get rich quick scheme'
▼ + stars: | 2023-03-12 | by ( Jason Lalljee | ) www.businessinsider.com time to read: +7 min

User-generated content, or "UGC" are videos creators sell to brands for use on the company account or as paid advertisements. Because of that difference, unlike influencers, UGC creators don't need a large following of their own to get started. For the companies, it's a much cheaper option as UGC creators are essentially writers, makeup artists, talent, and crew in one — a bargain compared to an ad agency. In addition to these deals, many UGC creators have begun charging for coaching calls and courses. She's also pitching UGC content that would allow her to get paid to travel with her whole family.

With a shaky economy, some brands have reduced or cut sponsored content deals with creators. "That was definitely a bummer," Williams told Insider. "I think people are wanting to try things before they go all in with larger investments," Samuel told Insider. Taking on speaking engagementsThree creators told Insider that speaking engagements, in-person and virtual, have been a growing income stream for them. "You need to understand where you're spending money," Reed Duchscher, CEO of management company Night, previously told Insider.

☆ How much money TikTokers make, according to creators
▼ + stars: | 2022-12-21 | by ( Dan Whateley | ) www.businessinsider.com time to read: +6 min

Here's how much TikTokers earn from brand deals, song promotions, livestreams, its Creator Fund, and ad-revenue sharing. Read how much six TikTok creators earned from the Creator FundHow much TikTokers make from its ad-revenue sharing program, PulseThe Creator Fund isn't the only in-app monetization tool for TikTok creators. As with the Creator Fund, the first two payments from TikTok Pulse have been disappointing, creators told Insider. Read more about how creators are making money from TikTok's built-in monetization features:How TikTok creators make money from brand sponsorshipsBecause virtual gifts, Creator Fund payments, and Pulse earnings don't pay the bills on their own, many influencers turn to brand deals to earn money from their TikTok content. Here's how much creators are earning from brand deals:How TikTok creators make money from song promotionsOne of the most popular ways to earn money as a TikToker is by promoting songs in videos.

☆ Meet the brands that won on TikTok in 2022 (and have the results to prove it)
▼ + stars: | 2022-12-01 | by ( Sponsor Post | Created Tiktok For Business With Insider Studios | ) www.businessinsider.com time to read: +10 min

Launched in May 2022, TikTok for Business Europe created an awards program to showcase the brands and agencies who were embracing the platform, and had incredible results to show for it. Together, these brands give a masterclass on what it takes to succeed on TikTok, showcasing campaign strategies and ad solutions that drive remarkable results. Videos were set up as In-Feed Ads on TikTok, geo-targeted specifically to 14 cities, inviting the TikTok community to visit them along the tour. In partnership with NewScreen, Back Market partnered with three TikTok creators who each leaned into a different environmental issue: water usage, CO2 consumption, and the use of raw materials. Unieuro perfectly showcased the power of creator-driven, native content and the impact of boosting creative as In-Feed Ads to maximize reach and engagement with the TikTok community.

☆ How much money YouTubers get paid in a month
▼ + stars: | 2022-11-28 | by ( Madeline Berg | ) www.businessinsider.com time to read: +4 min

Creators who are part of YouTube's Partner Program can earn money from ads on their videos. Here's how much 16 YouTubers get paid each month from their videos. As part of YPP, creators can also earn money through subscriptions and channel memberships. Here's how much 16 different YouTubers make from their videos each month. How much nano influencers, who have less than 10,000 YouTube subscribers, get paid in a month:How much micro influencers, who have between 10,000 and 100,000 YouTube subscribers, get paid in a month:How much mega influencers, who have more than 100,000 YouTube subscribers, get paid in a month:

☆ How much money YouTubers make in a month
▼ + stars: | 2022-11-16 | by ( Madeline Berg | ) www.businessinsider.com time to read: +4 min

Creators who are part of YouTube's Partner Program can earn money from ads on their videos. Here's how much 16 YouTubers earn each month from their videos. Insider regularly interviews YouTubers on topics like how much they earn per 1,000 views, in a month, and their top-earning videos of all time. Here's how much 16 different YouTubers make from their videos each month. How much nano influencers, who have less than 10,000 YouTube subscribers, earn in a month:How much micro influencers, who have between 10,000 and 100,000 YouTube subscribers, earn in a month:How much mega influencers, who have more than 100,000 YouTube subscribers, earn in a month:

☆ 84-летний мужчина стал звездой на Youtube
▼ + stars: | 2021-06-15 | by ( Mld Media Srl | ) noi.md time to read: +1 min

84-летний бывший фермер из Великобритании Джон Батлер неожиданно для себя стал звездой Youtube, сообщает BBC. «На тот момент я никогда не слышал о Youtube и практически ничего не знал о сети Интернет», — вспоминает британец. «Этот мужчина — ближайшая версия мастера-джедая», «Хочу, чтобы он читал мне сказки на ночь», «Его голос похож на стакан теплого молока» — так о Джоне отзываются пользователи Youtube. Мужчина не снимает ASMR-видео специально и уточняет, что не знает, почему его голос так действует на людей, но счастлив, что тот оказывает успокаивающий эффект. Джон Батлер на протяжении долгих лет практикует медитацию и подчеркивает, что его основная цель — помочь зрителям достичь баланса и справиться со стрессом.

Persons: John Butler, Джон Батлер, Джон, Батлер, Жасмин Батчер Organizations: Интернет Locations: Великобритания, Бэйкуэлл

☆ Что такое поп-иты и симпл-димплы и почему все их покупают? Сколько они стоят в Молдове
▼ + stars: | 2021-06-07 | by ( Super User | ) mybusiness.md time to read: +7 min

Весной 2021 года мир захватили поп-иты и симпл-димплы. В середине мая спрос на эти товары вырос почти на 900%, а на одной из площадок количество запросов на поп-иты доходило почти до 300 тыс. Вероятно, поп-иты не только дань моде, а спрос на них действительно связан с уровнем стресса. Как только популярность таких предметов снижается, падает и предложение». На популярном молдавском сайте частных объявлений поп-иты стоят от 100 леев, симпл-димплы - от 59 леев оптом.

Persons: Джули Швейцер, Кэтрин Хеттингер, Изобретательница, Хеттингер, Алексей Козловский Organizations: Forbes, Калифорнийский университет, Американская психологическая ассоциация, Политехнический институт, НьюЙорка, Роспотребнадзор, Яндекс.Маркет Аналитика, Авито Товары Locations: incrussia.ru, —, США, Россия

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